The business of manufacturing and selling commercial aircraft is a good illustration of how cutthroat the world of commerce can be, where winners and losers are sometimes determined not necessarily by how innovative you are, or how good a product you have produced, but by how you are able to manipulate the system. The big guys do have an advantage in this regard. I follow this business somewhat closely because of my love for aeroplanes in general (I have destroyed many a balsa wood glider in my childhood), something that has stayed with me for a very long time.
