Those of you who stream video content to your television sets using Roku units might have recently received e-mails from Roku with regards to the above topic. From reading the e-mails, you would get the impression that Google (which owns YouTube TV) has somehow turned the screws on Roku, using its massive size and resources as an organization as leverage to advance their goals. The truth appears to be more subtle than this. This whole affair is about doing whatever it takes to try to gain the upper hand in making the business deal. It is a high-stakes game of chicken, and you do not necessarily hear the complete truth. This is one look into what seems to be happening here.